Youtube is the New Advertising Frontier
Experts say that youtube is the next big thing for marketers, because it will be cheaper than other forms of advertising.
For years, marketers have been trying to figure out how to target consumers without having to pay through their nose for every individual ad. This is why internet ads are so appealing – they can be targeted at specific audiences, meaning that advertisers only have to pay when someone clicks on an ad. However, this model is flawed in many ways. The most popular ads are the least expensive, yet have the lowest conversion rates. This means that marketing companies and advertisers end up paying a lot more than they get back (eMarketer).
For years, marketers had to rely on television and magazines for advertisements. However, with the advent of new technology and social media, this is slowly changing. Newer and more effective mediums of advertisements are emerging to take the place of old techniques that simply don’t work anymore. One such option is Youtube advertising. This online video platform provides marketers with an opportunity to target certain demographics and market their product based on them instead of spending money on large ad campaigns that may or may not work out. The key to marketing with Youtube is by creating high quality and interesting videos that people will watch and then sharing them on social media sites like Facebook, Twitter, and Google+. This way, when customers go online to look for information about a particular product or service, they may see your video pop up in the search results (YouTube).
As a result, Youtube advertising has proven to be quite effective. According to Brafton, companies have seen a 28% increase in click-through rates since they started using video marketing. They’re also attracting more qualified leads because videos provide detailed information about products and services that customers can use to make informed decisions instead of simply viewing ads. In the past, marketers would have to pay for ads on other websites or through Google Adwords. However, with Youtube, marketers can create a bespoke ad experience based on their target audience (Brafton).
This video-based method of advertising is also much better when it comes to return on investment (ROI) than traditional methods like print and television. According to Business2Community, Youtube generates 4 times higher ROI than TV ads, because it allows businesses to “serve different video creative to different user segments.” This way, they’re not just paying for a large ad campaign but rather for ads that are specific to their audience. The source also notes that $6 of every $10 spent on digital advertising now go towards internet video, which means that it will likely be a popular form of advertisement in the future.
Youtube provides many benefits to its users by allowing them to create their own videos and share them with others. For businesses, Youtube can be an incredibly useful tool for marketing their products or services because it allows them to target specific demographics that they might not have reached with traditional forms of marketing. It is now easier than ever for marketers and customers alike to reach a wide audience and draw attention towards their product or service.